United States
• Writer and strategist with expertise in print, digital, video, and live presentations
• Trusted project lead able to build teams, drive vision, and lasso the details
• Creative problem-solver able to make your content stand out from the crowd
Want to tell an unforgettable story? Let's talk: kmalsberger at gmail
Copywriting & Editing
Series editor for Wondery's chart-topping "American Scandal" podcast, nominated for an Ambie Award for Best History Podcast.
Oversaw all copy for 35+ immersive museum exhibits at the National Comedy Center, named "Best New Museum" by USA Today.
Developed messaging strategy, UI recommendations, and revised copy for the redesigned UC Press website.
Researched and wrote thought leadership posts on workplace productivity and creativity for Dropbox's public-facing blog.
Researched and wrote Babylist's inaugural B2B trend report, which delivered insights on purchasing patterns and consumer behavior.
Content marketing for an up-and-coming dental and lifestyle brand, including email newsletters, blog posts, and social media.
Project editor for the Experience Taiwan magazine insert. Collaborated with three bloggers in the field to showcase Taiwan's culture and cuisine.
Authored the inaugural customer study for Moment, a registration and communication company serving summer camps and schools.
Detailed the artistic vision and technical know-how of a prominent lighting design firm and their transformation of San Francisco's Strand Theater.
Interviewed thought leaders and researched behavioral psychology to convey key benefits of the AltX investment platform.
Concept and copywriting for a year-long print campaign promoting an innovative Bay Area real estate team. Via Alimat Inc.; clip upon request.
As Program Director for the international Script Frenzy screenwriting event, wrote site copy, newsletters, and how-to guides.
Tagline, headline, and project summary for The Unexpected Story, an Alimat Inc. creative presentation for speaker Shannon Presson.
ADDY Award–winning mocktail recipe book and party guide, created for AAA in partnership with MADD and RADD. Project lead and copywriter.
Presentations
Script for TEDx talk "From the Battle of the Sexes to the Balance of the Sexes" for executive voice coach Hillary Wicht (via Alimat Inc.).
Prezi presentation for a geolocation software company pitching to enterprise partners. Lead writer (via Alimat Inc.); clip available on request.
iPad-based sales deck with multiple paths for flexible client presentations. Scripting and strategy, with Alimat Inc.
Strategy and script for Suzy Amis Cameron, author of "OMD: Changing One Meal a Day for the Planet" (via Alimat Inc.); clip on request.
Live presentation on the flavors and history of Scotch whiskey, developed for a global beverage company's national tasting event.
Thought leadership speech, delivered at the IAB Leadership Meeting. Lead writer and strategist, via Alimat Inc.
Prezi sales presentation for a global flavor house specializing in organic, non-GMO products. Copywriter and strategist, with Alimat Inc.
Prezi deck for an educational branding and communications company. Lead writer (via Alimat Inc.); clip on request.
Sales presentation on home care for Senior Helpers, Portland. Lead writer via Alimat Inc.; clip upon request.
Presentation and video scripting for Katherina Audley, National Geographic Explorer and director of the Whales of Guerrero Research Project.
Travel Writing
Magical, unpredictable, and stunningly beautiful, desert wildflowers remind us that miracles can still happen.
Enjoy small-town pleasures, silent-film legends, and the romance of the rails in this little-known East Bay enclave.
Cable cars, the Golden Gate Bridge, the Painted Ladies—with so many top sights, it's easy for lesser-knowns to become didn't-get-around-tos.
With fresh spots to wine, dine, and relax, this Sonoma Valley hamlet reclaims its status as the great Bay Area escape.
What draws so many visitors to these hot spots? They're places where the vast powers that shape the earth are exposed for all to see.
Travelers discover the wonders down under in the soaring forests and teeming reefs of Australia's tropical North Queensland.
You’ll feel famous and fabulous while mixing and mingling at this world-renowned festival in Park City—even if you’re sleeping in a bathtub.
Researched and updated Kings Canyon and Sequoia National Park information for the 2016 Compass American Guide.
Fine wines, friendly people, and the great outdoors. Find all this and more in California’s charmed Anderson Valley.
With its superlative scenery and locally-focused cuisine, Marin offers the chance to slow down, stroll, sample, and sip.
Popular travel etiquette advice column ran for five years, with topics ranging from foreign food fears to airport faux pas.
Welcome to Zihuatanejo, a sunny beach town in Mexico where you can swim, snorkel, sway in a hammock, and, yes, ride an inflatable banana.