Kristina Malsberger

STORYTELLING + STRATEGY

United States

• Writer and strategist with expertise in print, digital, video, and live presentations
• Trusted project lead able to build teams, drive vision, and lasso the details
• Creative problem-solver able to make your content stand out from the crowd

Want to tell an unforgettable story? Let's talk: kmalsberger at gmail

Portfolio

Copywriting & Editing

Wondery
Podcast Editing

Series editor for Wondery's chart-topping "American Scandal" podcast, nominated for an Ambie Award for Best History Podcast.

National Comedy Center
Comedy Museum Launch

Oversaw all copy for 35+ immersive museum exhibits at the National Comedy Center, named "Best New Museum" by USA Today.

University of California Press
UC Press Website Revamp

Developed messaging strategy, UI recommendations, and revised copy for the redesigned UC Press website.

Dropbox
Thought Leadership Posts

Researched and wrote thought leadership posts on workplace productivity and creativity for Dropbox's public-facing blog.

Babylist
"Business of Baby" Report

Researched and wrote Babylist's inaugural B2B trend report, which delivered insights on purchasing patterns and consumer behavior.

Cocofloss
Content Marketing Campaign

Content marketing for an up-and-coming dental and lifestyle brand, including email newsletters, blog posts, and social media.

AFAR Media
Tourism Advertorial

Project editor for the Experience Taiwan magazine insert. Collaborated with three bloggers in the field to showcase Taiwan's culture and cuisine.

Moment
Parent Communication Study

Authored the inaugural customer study for Moment, a registration and communication company serving summer camps and schools.

PritchardPeck
IALD Awards Submission

Detailed the artistic vision and technical know-how of a prominent lighting design firm and their transformation of San Francisco's Strand Theater.

iMatchative
FinTech White Paper

Interviewed thought leaders and researched behavioral psychology to convey key benefits of the AltX investment platform.

Payton + Binnings
Real Estate Ad Campaign

Concept and copywriting for a year-long print campaign promoting an innovative Bay Area real estate team. Via Alimat Inc.; clip upon request.

Script Frenzy
Screenwriting Contest

As Program Director for the international Script Frenzy screenwriting event, wrote site copy, newsletters, and how-to guides.

Alimat Inc.
Case Study Copy

Tagline, headline, and project summary for The Unexpected Story, an Alimat Inc. creative presentation for speaker Shannon Presson.

AAA
Cheers! Print Collateral

ADDY Award–winning mocktail recipe book and party guide, created for AAA in partnership with MADD and RADD. Project lead and copywriter.

Presentations

GeoNet
Startup Pitch Deck

Prezi presentation for a geolocation software company pitching to enterprise partners. Lead writer (via Alimat Inc.); clip available on request.

Payton + Binnings
Real Estate Sales Deck

iPad-based sales deck with multiple paths for flexible client presentations. Scripting and strategy, with Alimat Inc.

One Meal a Day for the Planet
Speaking Tour Presentation

Strategy and script for Suzy Amis Cameron, author of "OMD: Changing One Meal a Day for the Planet" (via Alimat Inc.); clip on request.

Grow Marketing
Whiskey Tasting Event

Live presentation on the flavors and history of Scotch whiskey, developed for a global beverage company's national tasting event.

Tremor Video
IAB Keynote Address

Thought leadership speech, delivered at the IAB Leadership Meeting. Lead writer and strategist, via Alimat Inc.

Blue Pacific Flavors
Global Sales Presentation

Prezi sales presentation for a global flavor house specializing in organic, non-GMO products. Copywriter and strategist, with Alimat Inc.

EdwardsCo.
Capabilities Pitch Deck

Prezi deck for an educational branding and communications company. Lead writer (via Alimat Inc.); clip on request.

Senior Helpers
Business Presentation

Sales presentation on home care for Senior Helpers, Portland. Lead writer via Alimat Inc.; clip upon request.

Story Consulting
Whales of Guerrero

Presentation and video scripting for Katherina Audley, National Geographic Explorer and director of the Whales of Guerrero Research Project.

Travel Writing

Via Magazine
Desert Wildflowers

Magical, unpredictable, and stunningly beautiful, desert wildflowers remind us that miracles can still happen.

Sunset Magazine
A Perfect Day in Niles

Enjoy small-town pleasures, silent-film legends, and the romance of the rails in this little-known East Bay enclave.

Via Magazine
San Francisco Secrets

Cable cars, the Golden Gate Bridge, the Painted Ladies—with so many top sights, it's easy for lesser-knowns to become didn't-get-around-tos.

Sunset Magazine
A Perfect Day in Glen Ellen

With fresh spots to wine, dine, and relax, this Sonoma Valley hamlet reclaims its status as the great Bay Area escape.

Via Magazine
Volcanoes of the West

What draws so many visitors to these hot spots? They're places where the vast powers that shape the earth are exposed for all to see.

Via Magazine
Where the Wild Things Are

Travelers discover the wonders down under in the soaring forests and teeming reefs of Australia's tropical North Queensland.

Via Magazine
Sundance Film Festival

You’ll feel famous and fabulous while mixing and mingling at this world-renowned festival in Park City—even if you’re sleeping in a bathtub.

Fodor's
Compass Guidebook

Researched and updated Kings Canyon and Sequoia National Park information for the 2016 Compass American Guide.

Via Magazine
Anderson Valley Roadtrip

Fine wines, friendly people, and the great outdoors. Find all this and more in California’s charmed Anderson Valley.

Via Magazine
Marin: Beauty Meets Bounty

With its superlative scenery and locally-focused cuisine, Marin offers the chance to slow down, stroll, sample, and sip.

Highroads
Miss Malsy on Manners

Popular travel etiquette advice column ran for five years, with topics ranging from foreign food fears to airport faux pas.

Via Magazine
The Cure for Winter

Welcome to Zihuatanejo, a sunny beach town in Mexico where you can swim, snorkel, sway in a hammock, and, yes, ride an inflatable banana.